Maserati Australia and New Zealand - Il Tridente magazine
Established in 1914, Maserati has a long and illustrious heritage in the design, development and manufacture of sports cars for both the road and track with the famous Trident badge having adorned an array of iconic race cars and production models. But today Maserati is much more than simply a maker of highly desirable sports cars with the brand being synonymous with Italian styling, luxury, power and performance. In order to help build its brand identity and establish closer ties with its owners, the company produces an international customer magazine, Il Tridente, that is heavily guided by its European origins and influences. The Australasian distributor for the marque, however, sought to offer its clients a more expansive, relevant and informative editorial content, acknowledging the need for a more tailored publication for the local market. As well as the addition of geographically specific Maserati and lifestyle content, a new design was required to offer a high quality, individual reading experience that reinforced the company’s philosophy and its passion for excellence that extends to every facet of the Maserati ownership experience.